Dainik Bhaskar has been celebrating “Sarthak Diwali” since 2015. The essence of this campaign is to make the festival season special for people who are not privileged. It’s all about sharing happiness.

The purpose of this campaign is to urge people celebrate Diwali in a unique way by sharing happiness and spreading knowledge among others who are deprived from basic amenities in life. We want to make people realize that true meaning of Diwali is to make others smile. People who are away from their own and are helping us in some way – let’s make their Diwali by doing something special and making them feel acknowledged. And that’s the way we can celebrate “Sarthak Deepawali”.