Dainik Bhaskar has been celebrating 'Joy of Giving' week - 2nd Oct to 8th Oct, since the year 2013.

Every year, DB has come with a different theme under this campaign, which aims at bringing a fundamental change in society's outlook towards the thought of giving or donating.

Following are the themes which have been adopted so far:

• Dene Ka Sukh -Ann Daan (Cereal Donation- Collection & Distribution)
• Dene Ka Sukh- Vastra Daan (Clothes Donation- Collection & Distribution)
• Khushiya forward Karo- (this was done on 26th January and was related to Patriotism along with thought of giving)

In year 2019, Dainik Bhaskar came up with Food Donation drive under the umbrella campaign 'Dene Ka Sukh' in order to address the issue of 'hunger'.

The objective of this campaign was to make people realize that there is more to the meaning of giving than just donating money and/or materialistic things and encourage them to donate food to the needy ones.

A series of campaign ads were published and posted across all the social media channels of Dainik Bhaskar.