A greener tomorrow is not a desire any more. It is the need of the hour. Trees are of invaluable importance to us and our environment. They form the base of our survival.

Keeping this in mind, Dainik Bhaskar started the ‘Ek Ped Ek Zindagi’ initiative.

Dainik Bhaskar Group has been running the ‘Ek Ped Ek Zindagi’ campaign for the last 7 years. This time the idea was to create a sense of urgency among people and urge them to take action right now before it's too late. In order to do so, we highlighted two hard hitting facts:

• Fact 1: A human breathes about 9.5 tonnes of air in a year that works out to a total of about 740 kg of oxygen per year. This is roughly, seven or eight trees worth in a year assuming one tree produces around 100 KG in a year.
• Fact 2: According to market survey by Delhi Greens, an average human being consumes oxygen worth approx. Rs.13 lakhs per day.

We asked people – How many trees/plants they have planted till date?

(Ab nahi to kab?/If not now, when?)

The campaign was launched on 28th July'19 on World Nature Conservation Day and culminated on 30th Sept. The Campaign resulted into a huge success. A huge number of people participated in the campaign and total number of 13,97,478 plantation were done.

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