Ganesh Chaturthi is one of the major Indian festivals which is celebrated across many parts of the country on a large scale and is observed specially in the states of Maharashtra, Madhya Pradesh, Karnataka, Goa, Telangana, Gujarat and Chhattisgarh.

During this entire festivity, the one thing which has been majorly overlooked is its impact on the environment and specifically on our water resources. The tradition of idol immersion (popularly known as Visarjan in Hindi) in local water bodies have been practised in India since ages and this problem is growing more severe year by year. Every year, a huge number of idols are immersed in the water bodies, out of which most of the idols are POP made. In Mumbai alone, around 150,000 idols are immersed annually.

Dainik Bhaskar identified this problem and came up with 'Mitti Ke Ganesh, Ghar Mein Hi Visarjan'. The objective of this campaign is to encourage people to use Ganesh idols which are made up of clay (mitti in Hindi) and immerse them at home itself and use the remnant soil to plant a sapling. This way people can practice all the rituals without harming the environment and in a way can keep Ganesh’s blessings with them always.